In the Cabela's Case Study, the SAS/Teradata Solution Enabled the Direct

question 23

True/False

In the Cabela's case study, the SAS/Teradata solution enabled the direct marketer to better identify likely customers and market to them based mostly on external data sources.

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Definitions:

Misinformation Effect

A phenomenon where a person's recall of an event becomes less accurate because of post-event information.

Source Amnesia

A type of amnesia in which someone can remember certain information but not the context or source from where that information was acquired.

Retrieval Failure

A phenomenon in which the failure to recall a memory is attributed to the inability to access stored information, often temporary.

Proactive Interference

The process by which old memories impede the recollection of fresh memories.