Understanding Customers Better Has Helped Amazon and Others Become More

question 8

Multiple Choice

Understanding customers better has helped Amazon and others become more successful. The understanding comes primarily from

• A) collecting data about customers and transactions.
• B) developing a philosophy that is data analytics-centric.
• C) analyzing the vast data amounts routinely collected.
• D) asking the customers what they want.

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Definitions:

Coercion

The practice of persuading someone to do something by using force or threats.

Relevant Information

Data or facts that have significance or bearing on a decision, situation, or problem at hand.

Outsiders

Individuals or entities that are not involved or included within a particular group, organization, or activity.

Powerful

Possessing great strength, influence, or capability either physically, socially, or in other contexts.