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Since little can be done about visitor Web site abandonment rates, organizations have to focus their efforts on increasing the number of new visitors.
Sales Salary Expense
The total amount of salary and wages paid to employees involved in the sales process, reflected as an expense on the income statement.
Departmental Gross Profit
The gross profit of a specific department within a store or company, calculated by subtracting the cost of goods sold in that department from its sales revenue.
Assets
Properties (resources) of value owned by a business (cash, supplies, equipment, land).
Liabilities
Obligations that come due in the future. Liabilities are the financial rights or claims of creditors to assets.
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