In the Lotte

question 67

Short Answer

In the Lotte.com retail case, the company deployed SAS for Customer Experience Analytics to better understand the quality of customer traffic on their Web site, classify order rates, and see which ________ had the most visitors.

---

Definitions:

Conversion Rates

A metric that shows the percentage of visitors to a website or viewers of an advertisement who take a desired action, such as making a purchase or filling out a form.

Real Time

Data processing or communication that happens instantly or with negligible latency, allowing for immediate response or interaction.

Customizable

Customizable refers to the ability of a product or service to be modified or tailored according to the specific needs or preferences of a customer.

Upstream Activities

Operations or processes in an industry that occur closer to the source of raw materials or the beginning of the production line, such as exploration and extraction in the oil industry.