The HP Case Illustrates That After Analytics Are Chosen to Solve

question 14

Multiple Choice

The HP Case illustrates that after analytics are chosen to solve a problem, building a new decision model from scratch or purchasing one may not always be the best approach. Why is that?

• A) Decision models should never be purchased, only developed in house.
• B) A related tool requiring slight modification may already exist.
• C) CIOs are more likely to allocate funds to new development.
• D) Analytic models work better when they are built from scratch or purchased.

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Definitions:

IMC Efforts

Integrated Marketing Communication strategies used to ensure a consistent message across all marketing channels.

Mobile Marketing

Marketing activities designed for delivery to cell phones, smartphones, and other handheld devices, usually as a component of a multi-channel campaign.

Online Marketing

Strategies and tools used to promote products, services, or brands on the internet, including SEO, social media, and email marketing.

Search Engine Marketing

A digital marketing strategy aimed at enhancing a website's visibility in search engine results pages primarily through paid advertising.