Examlex
According to Simon (1977), most human decision making, whether organizational or individual, involves a willingness to settle for a satisfactory solution, "something less than the best." This is called satisficing. How does a decision maker go about satisficing?
Rational Appeal
A persuasive strategy that utilizes logical arguments and factual evidence to convince an audience.
Factual Material
Information or content based on facts, real events, and data, without any fabricated elements.
Sensational Words
Words or phrases designed to evoke strong, often exaggerated emotions or interest in the audience.
We-Viewpoint
An approach to communication that prioritizes inclusiveness and shared goals, frequently employing pronouns like "we" and "us."
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