For Those Executives Who Do Not Have the Time to Go

question 14

Multiple Choice

For those executives who do not have the time to go through lengthy reports, the best alternative is the

• A) last page of the report.
• B) raw data that informed the report.
• C) executive summary.
• D) charts in the report.

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Definitions:

Buy Classes

Categories of purchasing decisions characterized by the level of complexity and involvement required, differing between new buys, modified rebuys, and straight rebuys.

Organizational Buy Classes

Categories that differentiate the purchasing habits and procedures of organizations, often influenced by the nature and complexity of transactions.

Marketing Department

A division within a company responsible for developing strategies and tactics to promote its products or services and engage with its target audience.