Understanding Customers Better Has Helped Amazon and Others Become More

question 8

Multiple Choice

Understanding customers better has helped Amazon and others become more successful. The understanding comes primarily from

• A) collecting data about customers and transactions.
• B) developing a philosophy that is data analytics-centric.
• C) analyzing the vast data amounts routinely collected.
• D) asking the customers what they want.

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Definitions:

Personal contacts

Direct personal interactions and connections between individuals, often used for communication, networking, or support.

Government employment

Jobs provided by federal, state, or local governments, often associated with benefits such as job security and public service.

Contagion

The process by which an idea, attitude, or behavior spreads rapidly from person to person or group to group.

Social networks

Structures formed by individuals or organizations that are connected by one or more types of interdependencies, such as friendship, kinship, common interest, or economic exchange.