In the Target Case Study, Why Did Target Send a Teen

question 22

Multiple Choice

In the Target case study, why did Target send a teen maternity ads?

• A) Target's analytic model confused her with an older woman with a similar name.
• B) Target was sending ads to all women in a particular neighborhood.
• C) Target's analytic model suggested she was pregnant based on her buying habits.
• D) Target was using a special promotion that targeted all teens in her geographical area.

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Definitions:

Suffix Effect

A phenomenon where the presence of an extraneous sound at the end of a list can impair recall of the final items, relevant in studies of memory and auditory processing.

Echoic Memory

A type of sensory memory that stores auditory information received from the environment for a short duration.

Short-Term Memory

The component of memory where small amounts of information can be stored for a short period of time.

Modality Specific

Pertaining to or affecting a particular mode of sensation or a specific sensory system.