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In the 2degrees case study, the main effectiveness of the new analytics system was in dissuading potential churners from leaving the company.
Lever
A simple machine consisting of a rigid rod or plank that pivots, or rotates, on a fixed point called the fulcrum, used to transmit or apply force.
Pellets
Small, compressed objects or particles, often used as food for pets or as ammunition in air guns.
Discrimination
Bias and discriminatory actions against persons due to their race, age, or gender.
Pigeon
A bird of the family Columbidae, known for its ability to find its way home over long distances and commonly used in research in psychology.
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