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Understanding customers better has helped Amazon and others become more successful. The understanding comes primarily from
Statement of Owner's Equity
A financial document that shows changes in the equity interest of a company's owners over a reporting period.
Beginning Capital
The amount of capital a business has at the start of a fiscal period, reflecting the company's financial state before operations commence.
Owner's Contributions
The capital or assets that a business owner injects into the business, either initially or to support operations or growth.
Adjusted Trial Balance
The trial balance prepared after all the adjusting entries have been posted.
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