In the Opening Vignette, Which Method Was the Best in Both

question 33

Multiple Choice

In the opening vignette, which method was the best in both accuracy of predicted outcomes and sensitivity?

• A) ANN
• B) CART
• C) C5
• D) SVM

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Definitions:

Buying Decision

The conclusion reached by consumers after considering the benefits and drawbacks of various options, ultimately leading to a purchase.

Product Attributes

Characteristics that define a product and can include size, color, functionality, components, and features that appeal to consumers.

Moral Development Level

A concept related to the progression of an individual's ability to make ethical decisions and discern right from wrong, often discussed in the context of psychological development theories.

Buying Decision

the process by which a consumer decides whether to purchase a product or service, influenced by factors such as needs, desires, budget, and external recommendations.