In the BBVA Case Study, Text Analytics Was Used to Help

question 16

True/False

In the BBVA case study, text analytics was used to help the company defend and enhance its reputation in social media.

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Definitions:

Topographical Model

Sigmund Freud's model of the mind, which divides it into three regions: the conscious, preconscious, and unconscious.

Structural Model

A theoretical framework depicting the organization and dynamics of psychological or social processes and their components.

Reaction Formation

A defense mechanism where an individual behaves in a manner opposite to their actual feelings or thoughts.

Case Study Data

In-depth information collected from the analysis of a single subject, group, event, or community, often used in qualitative research.