Clickstream Analysis Is Most Likely to Be Used for All

question 15

Multiple Choice

Clickstream analysis is most likely to be used for all the following types of applications EXCEPT

• A) determining the lifetime value of clients.
• B) hiring new functional area managers.
• C) designing cross-marketing strategies across products.
• D) predicting user behavior.

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Definitions:

Scotiabank

A leading Canadian multinational bank providing a wide range of banking and financial services globally.

Simple Interest

Interest calculated only on the principal amount, or on that portion of the principal amount that remains.

Borrowed

The act of receiving something with the intention to return it, often referring to money in financial contexts.

Matured

Used to describe financial instruments or investments that have reached their due date for payment or realization.