A Voice of Customer (VOC) Strategy Involves All of the Following

question 37

Multiple Choice

A voice of customer (VOC) strategy involves all of the following EXCEPT

• A) connecting captured insights to unstructured data in order to take action.
• B) capturing both unstructured Web data and enterprise data as a starting point.
• C) analyzing unstructured data with minimal effort on the user's part.
• D) taking actions related to your market, customers and services.

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Definitions:

Trench

A narrow, steep-sided, elongate depression of the deep seafloor, formed by bending down of a subducting oceanic plate at a convergent plate boundary; includes the deepest parts of the ocean.

Trench Rollback

Process by which a dense oceanic plate subducts into the asthenosphere, sinks, and tends to bend or roll away from the island arc.

Back-arc Rifting

A geological process occurring behind a volcanic arc, involving the stretching and cracking of the Earth's crust, leading to the formation of a new ocean basin.

Island Arcs

Curved chains of volcanic islands that are usually situated along the edge of a tectonic plate, created by the subduction of an oceanic plate beneath another plate.