In the Lotte

question 67

Short Answer

In the Lotte.com retail case, the company deployed SAS for Customer Experience Analytics to better understand the quality of customer traffic on their Web site, classify order rates, and see which ________ had the most visitors.

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Definitions:

Unique Patterns

Distinctive and specific arrangements or sequences that are characteristic to an individual or entity.

Socialization

The process by which individuals learn and adopt the values, norms, and behaviors that are considered appropriate in their society.

Biological Categories

Classifications based on shared biological characteristics, such as genus, species, and family, in the study of life sciences.

Cultural Artifacts

Objects created by human beings that reflect the customs, beliefs, and practices of a particular culture or society.