What Is Search Engine Optimization (SEO) and Why Is It

question 17

Essay

What is search engine optimization (SEO) and why is it important for organizations that own Web sites?

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Definitions:

Sunk Cost Effect

The phenomenon where a person continues an endeavor because of previously invested resources (time, money, or effort), despite potential losses.

Availability Heuristic

The availability heuristic is a mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.

Confirmation Bias

Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms one’s preexisting beliefs or hypotheses.

Self-Serving Bias

A common cognitive bias where individuals attribute their successes to personal factors while attributing their failures to external factors.