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What Is Search Engine Optimization (SEO) and Why Is It

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What is search engine optimization (SEO) and why is it important for organizations that own Web sites?


Definitions:

Working Capital

The difference between a company’s current assets and current liabilities, indicating its short-term financial health and efficiency.

Current Ratio

A liquidity ratio that measures a company’s ability to pay short-term obligations with its current assets.

Quick Ratio

A financial ratio that measures a company’s ability to meet its short-term obligations with its most liquid assets.

Income Statement

A financial statement that reports a company's revenues, expenses, and profits over a specific period, showing the net income or loss.

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