Clickstream Analysis Does Not Need Users to Enter Their Perceptions

question 47

True/False

Clickstream analysis does not need users to enter their perceptions of the Web site or other feedback directly to be useful in determining their preferences.

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Definitions:

Display Rules

Cultural and situational rules that dictate how appropriate it is to express emotions in a given context.

Cultural Norms

Shared expectations and rules that guide behavior of people within social groups.

Ontogeny

The development or course of development, especially of an individual organism from fertilization to maturity.

Kinesics

Linguistics of body communication.