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Social media analytics companies provide integrated support that is helpful to many parts of a business, not only the Sales and Marketing functions.
Credible Threat
A declaration or action by a party that it will follow through with a particular response if certain conditions are met, believed to be feasible by the other party.
Warranty
A guarantee, typically made by a manufacturer or seller, to repair or replace a product within a specified period if it is found to be faulty.
Dominant Strategy
A strategy that always provides greater utility to a player, regardless of the opponent's strategy.
Nash Equilibria
Nash Equilibria refer to a situation in a game where no player can benefit by changing strategies if other players keep theirs unchanged.
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