________ Base(s) an Employee's Evaluations on Whether the Employee Achieves

question 34

Multiple Choice

________ base(s) an employee's evaluations on whether the employee achieves specific performance goals.

• A) Behaviorally anchored rating scales
• B) Management by objectives
• C) 360-degree feedback
• D) Benchmarking
• E) Forced ranking

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Definitions:

Action Item List

A document or tool that identifies tasks that must be accomplished, often organized by priority and responsible party.

Marketing ROI

Marketing ROI, or Return on Investment, measures the efficiency and profitability of investment in marketing activities, comparing the gain from these activities to their cost.

Planning Phase

The initial stage in a project or process where goals are set, strategies are developed, and tasks are outlined.

Marketing Program

A strategic plan that combines all marketing goals and objectives into one comprehensive plan, utilizing various advertising and promotional activities.