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In the health sciences, the largest potential source of Big Data comes from
Producer Surplus
The discrepancy between the price at which producers are prepared to sell a product and the actual price they obtain.
Consumer Surplus
A mismatch between the price consumers feel prepared to pay for a good or service, and the actual outlay.
Competitive Price
A price that is in line with or slightly below the market average, aiming to attract customers in a competitive environment.
Total Surplus
is the sum of consumer surplus and producer surplus, representing the overall economic benefit to society from trade or market activity.
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