It Is Important for Big Data and Self-Service Business Intelligence

question 54

True/False

It is important for Big Data and self-service business intelligence go hand in hand to get maximum value from analytics.

---

Definitions:

Sleeper Effect

A delayed increase in the persuasive impact of a message, where the message becomes more effective over time after the initial exposure.

Buzz

The word-of-mouth communication that customers generate about a product, service, or company, often seen as a powerful marketing tool.

Herbal Supplier

A business or individual that provides herbs for medicinal, culinary, or other uses.

Knowledge Bias

Knowledge bias is the tendency to distort or interpret information in a way that confirms one’s preexisting beliefs or knowledge.