Examlex
Adam Smith claims that the people seeking self-interest in a free market through competition can benefit society as a whole.
STP Process
Acronym for Segmentation, Targeting, and Positioning, a strategic approach in marketing to identify target audiences and develop tailored marketing strategies.
Target Market
The specific group of consumers at which a company aims its products and services.
Segmentation Process
The act of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups based on some type of shared characteristics.
Marketing Strategy
A firm’s target market, marketing mix, and method of obtaining a sustainable competitive advantage.
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