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Nonconsequentialist theories of ethics never consider the consequences of an action or rule when making a moral judgment.
Individual Lawsuits
Individual lawsuits are legal actions filed by an individual person against another party, typically for the purpose of seeking damages or enforcement of rights.
Customer Value Proposition
A declaration of the unique benefits a product or service offers to customers, explaining why it's superior to competing options.
Marketing Mix
The set of actions, or tactics, that a company uses to promote its brand or product in the market; traditionally includes four Ps: Product, Price, Place, and Promotion.
Core Benefit Proposal
The fundamental value or advantage that a consumer receives from a product or service, which is the main reason for their purchase.
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