Subliminal Advertising Is Advertising That Supposedly Communicates at a Level

question 32

True/False

Subliminal advertising is advertising that supposedly communicates at a level beneath our conscious awareness.

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Definitions:

Transduction

The process of converting one form of energy into another, as in sensory organs transforming physical stimuli into nerve signals.

Sensitization

The process of becoming more receptive or sensitive to a stimulus after repeated exposure to it.

Distal Stimuli

Objects and events in the external world that provide sensory input, as opposed to the sensory signals (proximal stimuli) actually perceived by the senses.

Psychophysics

The branch of psychology that deals with the relationships between physical stimuli and sensory perceptions and responses.