Examlex
In high context communication,people depend largely on words to create meaning and rely relatively little on such other factors as communication settings,people's body language,and levels of hierarchy involved in the discussion.
Decoys
In marketing, products or pricing strategies designed to influence the consumer's choice by making other options appear more attractive.
Co-branding
A marketing strategy that involves a partnership between two or more brands to create a product or service that leverages the strength of each brand's identity.
Single Product
A focus or strategy based on offering one product or a very limited range of products to customers.
Equity
The value of an ownership interest in a company, represented by the portion of the company's assets remaining after liabilities have been subtracted.
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