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Emma and Jessica Work Together and Both Want to Increase

question 7

Multiple Choice

Emma and Jessica work together and both want to increase sales at their company. Emma argues this is best achieved by investing in research and development so they can create the best possible products. Jessica believes that increasing their sales force is the way to go.
-Assume that Emma and Jessica decide to go to their supervisor, each making a case for why her idea is preferable and leaving it to the supervisor to determine which is best. In this case which of the following conflict management techniques is being used by Emma and Jessica ?


Definitions:

Bullwhip Effect

A phenomenon in supply chain management where small fluctuations in demand at the retail level cause increasingly larger fluctuations in demand at the wholesale, distributor, and manufacturer levels.

Supply Chain

A network between a company and its suppliers to produce and distribute a specific product to the final buyer.

Internet-Based Inventory

Inventory management systems that use internet technologies to monitor and manage the stock levels of products.

Net Profit Margin

A financial metric showing the percentage of revenue remaining after all operating expenses, taxes, and interest have been deducted.

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