Your Company Plans to Increase the Monthly Fees It Charges

question 24

Multiple Choice

Your company plans to increase the monthly fees it charges to its clients, starting in September. You are drafting a letter to mail to your clients, to inform them of this increase and hopefully persuade them to keep their businesses with you.
-In analyzing your audience you determine that ________.

• A) the clients need to be made aware of the fees they currently pay
• B) the clients need to know how your company will use the revenue from the fee increase
• C) the clients don't need this information until September since that is when the increase will go into effect
• D) the clients need to be told what the new fee structure is
• E) the clients cannot be expected to understand your message

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Definitions:

Fixation Time

Refers to the duration of time an individual's gaze remains on a single location, often used in research to measure attention and interest.

Visual Preference

A term referring to the tendency of individuals to pay more attention or show favoritism towards certain visual stimuli over others.

Stimulus

An environmental condition that elicits a response.

Inborn Responses

Behavioral reactions that are genetically programmed, requiring no prior experience or learning to occur.