Why Should a Persuasive Letter Like This Focus on Audience

question 67

Multiple Choice

Why should a persuasive letter like this focus on audience benefits?

• A) People are selfish and won't be interested in the message if they know that you are also getting benefits from the arrangement.
• B) People won't pay attention to the message if it informs them about future threats so it is important to include benefits.
• C) To convince someone to do what you want, you have to show them what is in it for them.
• D) To influence someone's behavior, you should overstate the benefits if necessary.
• E) People are more likely to accept your idea if you let them know how it will benefit you.

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