Compared to the Indirect Approach, the Direct Approach Is More

question 14

Multiple Choice

Compared to the indirect approach, the direct approach is more likely to ________.

• A) be difficult to understand
• B) include a request at the end of the message
• C) be the better choice for most requests
• D) take more time to get to the point
• E) get to the point slowly

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Definitions:

Diminishing Marginal Utility

The principle that as a consumer consumes more of a good or service, the additional satisfaction gained from consuming an additional unit decreases.

Inferior Good

A type of good for which demand decreases as the income of consumers increases, opposite to what is observed with normal goods.

Diminishing Marginal Utility

The principle that as a person consumes more of a good, the satisfaction (utility) gained from consuming an additional unit decreases.

Total Satisfaction

The total amount of pleasure or utility that a consumer receives from consuming a certain quantity of goods or services.