Emphasizing How Your Product or Service Meets Your Audience's Needs

question 27

Multiple Choice

Emphasizing how your product or service meets your audience's needs is part of which aspect of the AIDA approach for organizing sales messages?

• A) grabbing your audience's attention
• B) creating a sense of desire in your audience
• C) making it easy for the audience to act
• D) building your audience's interest
• E) letting your audience know how to respond

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Definitions:

Consistency

the quality of always acting or behaving in the same way, showing reliability and uniformity in one's actions.

Distinctiveness

The quality of being clearly different or unique in comparison to others.

Collective Unconscious

A concept in analytical psychology proposing that societies share a set of inherited mental structures, which are not acquired by personal experience but are innate.

Carl Jung

A Swiss psychiatrist and psychoanalyst who founded analytical psychology, emphasizing the importance of the individual psyche and the personal quest for wholeness.