Which of the Following Ad Campaigns Would Most Likely Appeal

question 4

Multiple Choice

Which of the following ad campaigns would most likely appeal to an audience's desire for self-actualization?

• A) "Just do it" (Nike)
• B) "We try harder" (Avis Car Rental)
• C) "You deserve a break today" (McDonald's)
• D) "Don't leave home without it" (American Express)
• E) "Got milk?" (California Milk Processor Board)

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Definitions:

Present Value Index

The present value index is a ratio used to determine the present value of future cash flows relative to the initial investment cost.

Net Present Value Analysis

A method used in capital budgeting to evaluate the profitability of an investment, calculating the present value of expected cash flows less the initial investment.

Capital Investment

Capital investment denotes funds invested in a company or enterprise for the purpose of furthering its business objectives, such as purchasing machinery or buildings.

Present Value

Today's value of future financial sums or cash flow streams, considering a specific rate of return.