A Solicited Sales Communication ________

question 2

Multiple Choice

A solicited sales communication ________.

• A) is a response to a request for sales information
• B) is also called a "cold-call sales message"
• C) tends to reduce the audience's desire to comply with your request
• D) does not require you to reduce the audience's resistance to the sales message
• E) is written to an audience that is not interested in your product

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Definitions:

Demand

The quantity of a product or service that consumers are willing and able to purchase at various prices during a specified period of time.

Less Elastic

Describes a situation in which the demand or supply for a good or service is less responsive to changes in price.

Elasticity

An economic measure of the sensitivity of demand or supply to changes in price, income, or other factors, affecting the quantity consumed or supplied.

Elasticity of Demand

A measure of how much the quantity demanded of a good responds to a change in the price of that good.