Business Is Bad and You Need to Cut Costs by Reducing

question 39

Multiple Choice

Business is bad and you need to cut costs by reducing your employees' work hours or by eliminating several positions. You plan a meeting with your employees to discuss this situation.
-"Because the personalization information was approved when the order was finalized, a refund is not possible for this purchase." Through which of the following techniques does the statement above ease the impact of bad news?

• A) using the passive voice
• B) implying the bad news in vague language
• C) putting the bad news in a subordinate clause
• D) putting the bad news in a main clause surrounded by two subordinate clauses
• E) stating the negative part of the message in the active voice

Understand the 3M Model approaches: Monitor, Magnet, and Megaphone, and their implications for brand strategy.

Describe the differences between organic, earned, and paid content in social media.

Explain the role of user-generated content (UGC) and its importance for brands.

Identify factors influencing the effectiveness of Facebook advertisements.

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Definitions:

Practical Intelligence

The aspect of intelligence involving the ability to solve everyday problems through adaptive or creative thinking and learning from experience.

Componential Intelligence

An aspect of human intelligence involving analytic problem-solving skills, including the ability to evaluate, analyze, and solve problems.

Bodily-Kinesthetic Intelligence

A type of intelligence defined by Howard Gardner that involves skill in physical movement and the use of the body to express ideas and feelings.

Professional Basketball

A level of basketball competition that involves athletes who receive payment for their performance and is organized by leagues worldwide.