When Customers Read Negative Information About a Product, ________

question 88

Multiple Choice

When customers read negative information about a product, ________.

• A) 90 percent do not believe in it
• B) only 10 percent consider it to be genuine
• C) there is a fifty-fifty chance that it would be taken seriously
• D) 40 percent ignore the information
• E) 80 percent will choose not to purchase that product

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Definitions:

Treasury Stock

Shares that were once a part of outstanding stock but were bought back by the issuing company, reducing the amount of outstanding stock on the open market.

Implied

Suggested or inferred from actions or statements, rather than being explicitly stated.

Federal Regulations

Laws and rules imposed by federal government agencies to regulate various activities and industries across the country.

Corporation

A legal entity separate from its owners, with its own rights and liabilities, allowing it to own assets, incur debts, and enter into contracts.