Examlex
After composing a bad-news message,analyze the situation by asking yourself about the goal of your message,the audience,content,organization,and medium.
Central Route
A method of persuasion that involves in-depth analysis of the content of a message, leading to lasting attitude change.
Peripheral Route
A method of persuasion that relies on cues outside of the message content itself, such as the attractiveness or credibility of the source.
Persuasion
The act of convincing someone to do or believe something through reasoning or argument.
Central Route
A pathway of persuasion that involves careful and thoughtful consideration of the messages' content.
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