Brendan's Boss Asks Him to Respond to an RFP

question 55

Multiple Choice

Brendan's boss asks him to respond to an RFP. Right away Brendan knows that ________.

• A) the proposal is noncompetitive
• B) his audience will not be considering any offers except his
• C) his audience is not aware that a problem or opportunity exists
• D) the indirect approach is preferred since he will first need to prepare his audience for his idea
• E) the important criteria for the proposal will be provided to him

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Definitions:

Four P's

A marketing mix model that consists of Product, Price, Place, and Promotion, used to consider the key factors in marketing a product or service.

Product

A product is any good, service, or idea that can be offered to the market to satisfy a need or want, ranging from tangible items to intangible services.

Brand

The name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.

American Marketing Association

A professional association for individuals and organizations involved in the practice, teaching, and study of marketing worldwide.