Examlex
A proposal must provide details about how it will be implemented and explain costs.
Brand Extension
The strategy of using an existing brand name for new products in different categories to leverage brand equity.
Natural Ingredients
Ingredients sourced from nature without artificial additives or processes, commonly emphasized in health and wellness products.
Retailers
Businesses that sell goods or merchandise directly to consumers through various channels, including brick-and-mortar stores and online platforms.
Private-label Brands
Brands that are owned and sold by a retailer or distributor, not the manufacturer, often positioned as cost-effective alternatives to national brands.
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