Examlex
In 1989, Jeffrey Wigand was a scientist working for tobacco company Brown and Williamson. When he discovered that the company was adding carcinogenic substances to increase the impact of its tobacco, he was fired from his job. In 1996, he went on the TV news show 60 Minutes to reveal this information to the public. His allegations resulted in many state lawsuits that ultimately won $368 billion in settlements against the company, along with greater scrutiny of the tobacco industry. This scenario reflects Wigand's
Communication
The process of exchanging information, ideas, or feelings between individuals or groups, through verbal, written, or nonverbal means.
Content Analysis
A research method for systematically analyzing and making inferences from text, media, or other qualitative data, often through categorization and thematic identification.
Minority Groups
Demographic groups that are smaller in numbers compared to other groups within a society or community, often characterized by differences such as ethnicity, race, or sexual orientation.
Magazine Advertising
The placement of promotional content in magazine media to target specific audiences.
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