Which of the Following Statements Is True of Negative Advertisements

question 35

Multiple Choice

Which of the following statements is true of negative advertisements? 

• A) The more negative the television advertisements, the less likely it is to get free media coverage. 
• B) Negative television advertisements never work. 
• C) Presidential candidates typically assert that they use negative advertising because it works. 
• D) Negative television advertisements are less likely than positive ads to grab the viewers' attention and make an impression. 
• E) Negative advertisements are less likely to focus on substantive political issues and thus they do a poorer job of informing the voters about important campaign issues than positive ads do.

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Definitions:

Observable Culture

The visible elements of an organization's culture, such as behaviors, language, symbols, and rituals that can be witnessed and experienced by members and outsiders.

Norms

Established standards of behavior or guidelines that are considered acceptable within a group or society.

Observable Culture

The visible and tangible aspects of an organization's culture, such as rituals, symbols, and behaviors.

Performance Orientation

A focus on outcomes and results, prioritizing performance improvement and achievement of objectives.