Which of the Following Is True of Negative Advertisements

question 48

Multiple Choice

Which of the following is true of negative advertisements? 

• A) They always bring about a higher voter turnout in elections. 
• B) They cannot inform voters about important issues like positive advertisements. 
• C) They are more likely than positive advertisements to grab viewers' attention. 
• D) They are believed to be a force for bad as they dull public debate. 
• E) They are less likely than positive advertisements to get free media coverage.

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Definitions:

Media Concentration

The phenomenon where a small number of companies own and control a large share of mass media outlets, leading to potential issues with diversity and objectivity in information.

Deregulation

Reduction or removal of government controls from an industry to allow for a free and efficient marketplace.

Telecommunications Act

Legislation that regulates the telecommunications industry, aiming to foster competition and reduce regulatory barriers.

Cross Ownership

The ownership of multiple types of media outlets, such as TV and radio stations, newspapers, and magazines, by a single person or corporation.