A Marketer Uses ________ to Target a Brand Only to Specific

question 51

Multiple Choice

A marketer uses ________ to target a brand only to specific groups of consumers who are most likely to be heavy users of the marketer's brand.

• A) asynchronous interactions
• B) market segmentation strategies
• C) the 80/20 strategy
• D) economies of information

---

Definitions:

Patents

Legal rights granted to inventors to exclusively produce, use, and sell their invention for a certain period of time, providing protection against unauthorized use.

R&D Expenditure

Funding allocated towards research and development activities to innovate or improve products or services.

Expected Rate of Return

A measure of the anticipated profit or loss on an investment, expressed as a percentage of the investment's initial cost.

Fast-Second Strategies

Business tactics employed by companies to quickly follow innovators, capitalizing on the market research and initial developments made by the first movers without bearing the same risks or costs.