Researchers Who Argue That the Field of Consumer Behaviour Should

question 10

Multiple Choice

Researchers who argue that the field of consumer behaviour should not be a 'handmaiden to business' believe that consumer behaviour research should ________.

• A) have a market-oriented focus
• B) aim to apply knowledge to increasing profits
• C) focus on understanding consumption for its own sake
• D) be judged in terms of its ability to improve marketing practices

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Definitions:

Cycle Billing

The process of billing customers at different times during the month based on a specific schedule or cycle.

Computerized Billing

The use of digital and computer technologies to manage and send invoices for services or goods provided.

Monthly Billing

A payment model where charges for services or products are invoiced to customers on a monthly basis.

Third Party

Someone other than the two principals in a transaction; when referring to checks, a type of check made out to the patient by another unknown person.