Professor Franklin Had a Time Machine and Travelled Back to 1975.He

question 38

Multiple Choice

Professor Franklin had a time machine and travelled back to 1975.He told a 1975 marketing class that in the future it would become popular among high school and university students to put holes through various parts of their anatomy and to attach metal plugs and ornaments through those holes.The students laughed at Professor Franklin and said they couldn't imagine that anyone would do that to his or her own body.What aspect of consumer behaviour did the students not understand?

• A)They didn't understand the impact of popular culture in influencing consumers.
• B)They didn't understand that lifestyle issues are more important than social class issues.
• C)They didn't understand the meaning of consumption.
• D)They didn't understand the importance of culture jamming.

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Definitions:

Ozone

A molecule composed of three oxygen atoms, found in the Earth's stratosphere, where it absorbs and protects against harmful ultraviolet radiation.

Radon-222

A naturally occurring radioactive gas produced by the decay of uranium in the Earth's crust, known for its health risks, particularly lung cancer, when accumulated in buildings.

Air Pollutant

Substances in the air that can have harmful effects on the health of living creatures or the environment, including gases, particulates, and biological molecules.

Global Warming

The ongoing rise in Earth’s surface temperature, primarily due to the emission of greenhouse gases from human activities, leading to climate change and associated impacts.