What Is Database Marketing? Why Is It So Widely Used

question 88

Essay

What is database marketing? Why is it so widely used by today's marketers?

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Definitions:

Reserve Ratio

The portion of depositors' balances that banks must have on hand as cash.

Outstanding Loans

The total amount of borrowed funds that are still owed by the borrower to the lender, including both principal and interest.

Fiscal Policy

Governmental adjustments to its spending levels and tax rates to monitor and influence a nation's economy.

Inflationary Gaps

A situation in macroeconomics where the demand for goods and services exceeds production due to excessive spending, leading to inflation.