Because the Brain's Capacity to Process Information Is Limited,consumers Are

question 51

Multiple Choice

Because the brain's capacity to process information is limited,consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs.This type of perceptual filter is called ________.

• A) perceptual defence
• B) perceptual vigilance
• C) subliminal perception
• D) adaptation

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Definitions:

Basic Issues

Fundamental problems or challenges within a particular area or field.

Screencast

A digital recording of computer screen output, usually containing audio narration, employed for demonstrating software applications or instructional content.

Webcast

A media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous viewers or listeners.

Webinar

An online seminar or presentation, allowing remote participation through the internet, often interactive with Q&A sessions.