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A Billboard Is Positioned Beside a Busy Highway

question 49

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A billboard is positioned beside a busy highway.However,the merchant who has purchased the billboard complains that no response is being generated by his advertising message.Upon closer inspection,the billboard company determines that the typeface used is too small to be effectively read by a motorist going 80+ km/hour on the highway.Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?


Definitions:

Self-presentation Strategies

Techniques used by individuals to control the impressions others form of them during social interactions.

Ingratiation

Behaving in ways to make oneself likable to others.

Exemplification

Providing examples or instances to illustrate or clarify a concept, theory, or principle.

Self-promotion

The act of highlighting one's own skills, achievements, or qualities, often to advance personal or professional goals.

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