Family Branding,licensing and Look-Alike Packaging Are All Marketing Strategies Based

question 83

Multiple Choice

Family branding,licensing and look-alike packaging are all marketing strategies based on ________.

• A) stimulus generalisation
• B) the spacing effect
• C) stimulus discrimination
• D) extinction

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Definitions:

Flavour

The distinctive taste and aroma of food or drink, stemming from its ingredients and preparation methods.

Representativeness Heuristic

A cognitive shortcut used in decision-making that relies on comparing the similarity of current situations to stereotypes or prototypes.

Cognitive Tendency

Refers to habitual patterns or biases in thinking that can influence judgment and decision-making.

Typical Prototype

An ideal or standard example of a particular category that embodies the most common and salient features of that category.