Determining the Most Effective Reinforcement Schedule to Use with Consumers

question 45

Multiple Choice

Determining the most effective reinforcement schedule to use with consumers is important to marketers.What type of reinforcement schedule is most likely being used when, after a period of time has passed, the first response a consumer makes brings the reward?

• A)Fixed-interval reinforcement
• B)Variable-interval reinforcement
• C)Fixed-ratio reinforcement
• D)Variable-ratio reinforcement

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Definitions:

Intensive Distribution

A form of market coverage whereby a product is made available in as many outlets as possible.

Exclusive Distribution

The awarding by a manufacturer to an intermediary of the sole right to sell a product in a defined geographic territory.