Gradually Changing the Package of a Product That Depends Heavily

question 29

Essay

Gradually changing the package of a product that depends heavily on brand loyalty can be successful if each change is minor. Over the course of a year or more the package may change totally in appearance without offending or confusing brand loyal customers. What factors influencing forgetting allow this marketing strategy to work?

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Definitions:

Second World War

A global conflict that lasted from 1939 to 1945, involving most of the world's nations, including all of the great powers, eventually forming two opposing military alliances: the Allies and the Axis.

Franklin Roosevelt

The 32nd President of the United States (1933-1945), known for his leadership during the Great Depression and World War II, and for implementing the New Deal domestic agenda.

Events In Europe

A reference to significant occurrences, developments, or periods in European history that have had a regional or global impact.

1933 To 1941

A period in world history characterized by the rise of totalitarian regimes, the end of the Great Depression through various economic reforms, and the lead-up to World War II.